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Public Transport

Taking a customer centred design approach to public transport

Designing a public transport system to meet the customers’ wants and needs.

Toi Āria is engaged by the Greater Wellington Regional Council to undertake a series of Public Transport workshops with various sectors of the population: Students, working adults, retirees, off peak travellers and many other groups.

This work set out to understand the customer needs and expectations about public transport information, travel needs, expectations and obstacles, as well as the expectations around public transport payment.

As part of GWRC’s commitment to being a more customer-centred organisation, this project took a customer-centred design approach to ensure it designs services people want.

To meet the challenge Toi Āria developed…

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