Our team

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Anna Brown Associate Professor

Anna is a design educator, researcher and practitioner. Her research areas include creative leadership, collaboration and design-led innovation. She leads Toi Āria: Design for Public Good.

Anna is an award winning designer and typographer. She works collaboratively in book design exploring innovative narrative forms that result in gallery-based experimental book installations and participatory performance works as well as catalogues and artists’ books. 

— Master of Design (Distinction), Massey University (2012)
— Bachelor of Fine Arts (Design), Ilam School of Fine Arts, Canterbury University (2001)
— BA (Hons) English and History, Victoria University (1997)

Contact details
+64 21 511 515


Andrew Tobin


Andrew is a founding Toi Āria Associate. If he had his way, New Zealand people would have a direct and authentic say in all of the public policies and services which most affect them. With 20 years experience in helping organisations to become more authentically led by their end-users, he's excited by the singular focus of Toi Āria on public good, and by the freedom to innovate that Toi Āria's unique business model makes possible. Andrew is a public engagement expert, with a special interest in designing ways of having meaningful conversations with New Zealand people that result in policy and services being more relevant to them. He has a broad experience design track record across private, public and NGO organisations.

— Bachelor of Commerce, Victoria University (1988)
— PgDip Communications, Massey University (2008)

Contact details
+64 21 022 94020

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Ana Reade


Ana is a user experience specialist. Her skills include research, facilitation and design collaboration. As an empath, Ana enjoys discovering what really drives human behaviour within organisations and using these insights to close the gap between strategy and delivery.

Ana is one of those people who learned her skills ‘on-the-job’. She has more than 20 years’ experience working with companies ranging from recording and film studios to large public sector and corporate organisations. Ana chooses to focus on projects that contribute to the greater good.

Contact details
+64 21 932 3644


Ross Patel

Service & Experience designer

Ross is a service and user experience designer who recently completed his Master of Design at the College of Creative Arts, Massey University. He has a passion for both strengthening democracy and empowering and facilitating citizens to be more civically engaged. Through his masters research he designed and proposed a volunteer (participatory democracy) management platform that empowers young New Zealanders to volunteer with local non-profit organisations.

He has significant experience in human-centred design, co-design processes, and projects concerned with the access and delivery of information in digital spaces.


— Master of Design, Massey University (2018)
— Bachelor of Visual Communication Design, Massey University (2011)

Contact details
+64 21 086 086 80


Jhana Millers


Jhana is the administrator of Toi Āria. She is passionate about community engagement projects and improving the quality and accessibility of our public services.

She has a background in the visual arts and events, and also works at the Wellington Sculpture trust.


— Master of Fine Arts (Distinction), Massey University (2012)
— Bachelor of Applied Arts (Jewellery), Whitireia NZ (2008)

Contact details
+64 21 1670 896